Cumin Seeds

Cumin Seeds (Jira) — Warm, Earthy Aroma for Everyday Cooking

Cumin Seeds bring a warm, earthy and gently nutty aroma to everyday cooking. Commonly known in Bangladesh as Jira or Jeera (জিরা), they are widely used in curries, dal, rice, vegetables, tempering and homemade spice blends. Use them whole, lightly toasted or ground as needed to deepen flavour and release their distinctive aroma.

Earthy, Nutty & Deeply Familiar

• Classic warm earthy aroma
• Develops nuttiness when toasted
• Useful whole or freshly ground
• A versatile base spice for daily cooking

Temper Whole or Grind Fresh

Toast lightly for a deeper aroma or bloom in oil at the start of cooking.

• Curries, dals and vegetable dishes
• Jeera rice, pulao and khichuri
• Chutneys, raita and savoury drinks
• Homemade masala and spice blends

Protecting Natural Jira Oils

Keep cumin sealed and grind only what is needed for the freshest aroma.

• Store in an airtight container
• Keep away from heat and humidity
• Use clean, dry utensils
• Refer to packaging for origin and best-before information

Jira Seed Essentials

• Product: Cumin Seeds
• Common name: Jira
• Available sizes: 100 g, 250 g, 500 g
• Product format: Whole ingredient
• Best suited for: Curries, dals and vegetable dishes, Jeera rice, pulao and khichuri, Chutneys, raita and savoury drinks
• Storage: Keep sealed in a cool, dry place and follow the pack instructions.